Free Investor Guide

The 3 Questions Every Investor Must Answer

A simple framework for evaluating business quality, valuation and timing.

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    WHY I WROTE THIS

    Investing shouldn’t feel confusing.

    Most people never get a clear process for evaluating a stock — they’re left reacting to headlines, opinions, and noise.

    I created this guide to give you a simple way to cut through all of that, so you can make smarter decisions with more confidence and less stress.

    Dan Kullman

    Founder, Clear Value Research

    What you get:

    A clear, simple framework you can use with any stock.
    Inside the guide, you’ll learn:

    • The 3 questions every investor must answer
    • A better way to judge business quality
    • How to think about valuation without spreadsheets
    • When price creates opportunity
    • How to avoid the most common investing mistakes

    It’s short, practical, and designed to make investing feel a lot clearer.

    What is it all about?

    Most investors react to whatever the market throws at them — news, predictions, opinions.
    This guide shows you how to slow down and evaluate businesses with a simple, disciplined process.

    You’ll learn how to:

    • Understand what makes a company durable
    • Separate price from real business value
    • Think more clearly about market timing
    • Bring structure and confidence to your decisions

    No jargon. No hype. Just a straightforward way to look at companies the way serious investors do.